The Business
Quintessential
Unwind to your core
Hi there!
Quintessential is a health spa / retail store based in Sydney’s Newtown. Owner / director Prudence Shepard has a vision to create a tranquil and relaxing private health spa, as found in high-end resorts, in the busy city streets of Sydney.
Client Details

Prudence Shepard
Phone: (02) 8567 3422
email: prudence@quitnessentialspa.com
Address: 22 Tenmore St, Newtown, NSW, 2032
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Branding
Logo
Initial logo Concept
2nd logo concept
Classic Logos to Trace.ai
Low res jpg provided.
Create clean and balanced vector logo and save as EPS



Rotate Repeat Logo exploration

Yoga Body Logo

Typeface
Choose and apply appropriate typefaces for the logo and catch line
Checkout DaFont for more custom typefaces.
Colours
Calm, deep, sensual
Spot Colours:
Pantone 4975 C
Pantone 4545 C
Alternate Colour Swatches



Use the brilliant colour tool Kuler.Adobe to find more colour schemes.
Style Guide
Calm & Relaxing
Buddha Illustration
Create a vector illustration including a vector tracing of this buddha image.

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Stationary
Business Card
90 x 55mm
Create a double sided business card
Dynamic / Static
Calming / invigorating
Letterhead
Create an A4 letterhead
CD Cover
120 x 120mm
CD
Create an A4 letterhead
Download templates
Email signature
Create a screen resolution email signature image
Web Header
Create a screen resolution header image for the website
Teardrop Banner
Download a template here
Promotional Material
6 Page DL Roll Fold Flyer
Download the print template for the 6 Page DL Roll Fold flyer here.
Download the Word File here
Download these images:
Hot Stones, Head Massage, Manicure, Yoga,
More Images
Meditate, Yoga, Massage Room
Buddha vector Illustrations
Software: InDesign, Photoshop & Illustrator.
Skills: Vector Illustration, Typesetting, Page Layout, Colour Corection
Tools: Pen Tool, Layers, Colour Pallet
Photo Montage





Promotional Poster
Images:
Yoga Woman, Sunset , Moon, Tiger, Horse, Eagle, Lion, Saturn
TEXT: “Find your Goddess within”
TYPEFACE: Monotype Corsiva, Century ALL CAPS
Size: A3 200DPI
Main Layout
- Create new document to specifications
- Mask Yoga Woman
- Drag Yoga Woman and Sunset to new document
- Scale and distort Sunset to fill page (Command T)
- Apply warm up adjustment using a Levels Adjustment Layer
- Clip Adjustment layer to Yoga Woman (Right click on layer name and chose Create Clipping Mask)
Type
- Create type
- Set Font
- Scale to Size
- Add Layer Effects (Drop Shadow, Outer Glow, Bevel & Emboss with Contour & Texture, Gradient Overlay)
- Expand Tracking on “WITHIN”
Additional Layers
- Copy and Paste Logo from Illustrator as Smart Object and add Drop Shadow
- Add Moon and Saturn images
- Set Blending Mode to Screen
- Add Animal Images
- Set Blending Mode to Screen
- Add Layer Mask and use brush to blend edges
- Adjust levels to make images stand out (Command L)
Organisation
- Delete any unused layers
- Create folders for Type and Background images
- Name any unnamed layers

Web Banner
Dimensions: 1027 x 200 pixels
Newsletter
Redesign the online newsletter found here:
- Create Paragraph Styles
- Replace images with new stock images
- Include branding elements such as logo and colours
- Package Document