Branding Considerations

When developing a branding or style consider the following points.

Should it be:

Tone: Quiet/loud, Conservative/Playful, Mainstream/Alternative/Avant Guarde, Serious/Witty

Colour: Muted, Saturated, Limited, Maximum, Monotone, Full Spectrum,  Pastel,  BW, Greyscale, Fluro, Metalic

Imagery: Photographic, Illustrative, Graphic, Typographic
Logo/Icon/Signature Image

Type: Classical/Contemporary, Clean/Rough, Serif/Sans, Strong/Delicate
Cultural References / Era: Punk, Rockabilly, 50’s, 80