We already live in a world surrounded by information technology, which provides a powerful driving force for the digital economy. There is no industry that is not affected by digital technology, and this certainly includes the art industry.
Information and communications technology have boosted demand in the contemporary art world because they make international commercial operations easier and because new technologies strengthen or add to the existing art environment. In an effort to provide its visitors a personalised approach, art organisations are constantly utilising social media for the presentation, promotion, as well as protection of their collections. As cultural identification becomes more prominent in the digital era, artists use digital platforms, and they try new mediums to create works of art that break new ground in artwork and artefacts.