Essay by Jade Cargill for Contextualising Practice
The topic of this essay and my art is imagination. Within a world that prescribes narratives and frameworks to understand ourselves that lack depth, openness and personal connection, how can we create art that breaks free from habitual and structured modes of existence? In this essay, I will examine how the modern condition establishes reductive ways of engaging with objects and materials that hinder the creative potential within an artwork and offer alternative processes that allow me to access latent potential within myself and objects to maximise imaginative potential. Through reference to the collaborative works of philosopher Gilles Deleuze and psychoanalyst Felix Guattari, as well as the French cultural theorist Jean Baudrillard, I am going to explore how the alteration and recontextualisation of an object disrupt the structural modes of interpretation that dictate the understanding of an object so that my knowledge of the object is permeable to new connections. Following this, I will explore how the interaction between part-objects and their respective contexts elicits a heterogeneous interpretation of a work that shifts and changes rather than stagnates. Finally, I will explore the utility of creative intuition in allowing me to access more potential pathways within a work that draws upon all modes of knowledge but minimises the analytical frameworks we use to navigate the everyday. Each part of this process coalesces into a creative act where creative intention and my awareness of the possible creative routes are more open and fluid, enabling me to reach more imaginative and personal connections with my art.
The theoretical frameworks I am situating my work are considered works of postmodern philosophy. The philosopher Gilles Deleuze and psychoanalyst Felix Guattari, in their books Anti-Oedipus (1972) and A Thousand Plateaus (1980), examine capitalism’s effect on the world, and specifically how modes of knowledge imposed on the individual limit the potential of them to harness the potential of themselves and their creations. They offer alternative modes of existence that allow the individual to break from systematic and oppressive frameworks so that we can grapple with the latent potential hidden within us and the world around us.
In their book, Anti-Oedipus (1972), Deleuze and Guattari introduce their notion of ‘desiring-machines’ (1972:9), which describes the nature of reality before the implementation of capitalism. They express how different forces interact constantly within the world, and within these interactions, a will to produce something emerges. Ideas, objects, living things, potentials, and parts are all constantly shifting, breaking, forming, unstratified and constantly forming and deforming new productions of life. They argue that capitalism imposes restrictive structures on the individual that channel their desires to produce capital, which hinders the variety of outcomes. The unique nature of capitalism is its ability to control the flow of desire through its manipulation of narratives by breaking down any social coding and restratifying it to maximise consumption and profit at the expense of creative potential. I will examine the interpretive structures we use to understand objects (and consequently artworks) that stem from capitalism that hinder our inventive capacity of objects in art.
An example of a mode of interpretation that capitalism has forced us to swallow is the interpretive frameworks we use to understand objects (and consequently artworks) that hinder our ability to harness the innovative capacity within an object. In his book Simulacra and Simulations (1988), Baudrillard expresses how the proliferation of media has removed representations from their connection to reality, and flattened our understandings of them. This process leads to an eclipse of meaning, we no longer look to reality to understand it but to how its portrayed, which he calls ‘simulacra’ (1988). He states that at this moment, representations become self-referential and we begin to refer to the idea of the thing, rather than what the occurrence it is symbolising . These symbols, Carrier has noted, ‘refer to abstract categories of sort of people, rather than to specific individuals and their relationships’ (2004:70). The understanding of a symbol is thus is removed of any space for contradiction and personal connection as the understanding of it is predetermined, programmed to be communicated as efficiently as possible. This removal of connection to reality triggers a shift to gaining significance in relation to other simulacra, which he calls ‘Hyperreality” (1998). in Baudrillard’s book The Conspiracy of Art (2005), he expresses that this shift in axiology leads to discursive engagements that derive meaning from retroactive referencing, continually using old aesthetic canons to attain importance. The expansion of media references has framed the way we engage with symbols and objects in art, eradicating the space for personal connection in favour of maximising transparent communication and aesthetic referencing.
Deleuze and Guattari propose a mode of existence to combat the suppression of the flow of desire, which I see as offering potential within the creative realm to catalyse artistic possibilities. They introduce their idea of the ‘schizophrenic process’ (Deleuze and Guattari 1972:84), which involves the deterritorialisation of established structures in favour of embracing fluidity and multiplicity between all strata of understanding. Through the schizophrenic process, fixed identities and interpretive frameworks are ruptured, resembling what they articulate as the process of schizophrenia – resistant to stagnation, unbound by the structures of time and space. This deterritorialisation of experience gives way, they argue, to “revolutionary investments of desire capable of exploding the fundamental structures of capitalist society’ (see Stivale for analysis 1980:46). By engaging in processes of deterritorialisation during the creative process, nonlinear associations connect and constantly shift, so that dynamic interpretations of objects and representations emerge, breaking away from reductive understanding of objects.
Geniusas has argued that ‘the power of imagination lies in its capacity to empower the subject with a profound sense of freedom, which is strong enough to break the limit of what is actual and what is real’ (2015:225). Our habitual ways of understanding our experiences informed by the capitalist regime of symbols have hindered the rich and intense flow of life within us and our desire to express ourselves. However, not all hope is lost. In the production of my art, breaking the contextual boundaries in which I understand an object and arranging them together creates a mode of understanding the work that fluctuates, constantly breaking and making new connections. With the help of creative intuition, the possible routes to take within a work are made accessible, where imaginative ways of altering objects and creating narratives emerge that were previously hidden by the reductive structures I usually use to navigate the everyday.
References:
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Carrier J (2004) ‘The Rituals of Christmas Giving’, in Buchli V Material Culture: Critical Concepts in the Social Sciences, 3 edn, Routledge, London.
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