HIERARCHY
This body of work explores the relationship between luxury brands and their monogram logos, reinterpreted through architectural forms that evoke sophistication and complexity. Created using a combination of painting and traditional drawing techniques, the series examines how luxury brands employ architecture not only as a functional space but as a physical manifestation of their identity, values, and heritage. It also considers the ethical and moral implications of replicated designs produced at lower costs, questioning whether the true value of fashion lies in functionality or prestige.
Veronika Tan (she/her) is a multidisciplinary artist practicing in Naarm/Melbourne. Her work experiments with observations and experiences in life around her, exploring the intersections of time, memory and nostalgia ranging from childhood through to adulthood. She embraces a range of media such as charcoal, pencil and acrylic paint. Her most recent artwork art is drawn upon intriguing architectural details to explore the correlation between infrastructure and craftsmanships of designer goods.
