Bio Statement:
Junke Zhang, holds a Bachelor of Fine Arts and is currently pursuing a Master of Art Management. This emerging academic field not only broadens her career prospects but also enables her to integrate art creation with business operations, social welfare and other diverse management practices, delving deeply into core aspects such as the planning and execution of art projects. Through interdisciplinary learning, she continuously deepens her professional knowledge and cultivates innovative thinking, laying a solid foundation for her future career development in the art field.
Abstract:
Analysis of Joint Brand Strategy in the Cultural Economy of the Forbidden City.
It will explore the inheritance of art and cultural connotations, and through the analysis of brand alliance strategies, study how to create considerable economic benefits while promoting the integration of innovative thinking between art and commercial brands. And also sets the stage for future research into how co-branding affects heritage preservation and global buying habits.
What’s more, the research not only aims to analyze the mutual influence of brand joint promotion on artworks and brand traffic (such as the impact on the Palace Museum), but also hopes to guide art practitioners and brand owners to pay attention to the enhancement of both value during this joint promotion process.
