MANUFACTURING GENDER is a fashion photography series that aims to explore the gender disparities prevalent in daily advertising. The photo series features androgynous styling with a mix of moody and bright lighting to challenge these stereotypes. The project heavily relies on posing and styling to showcase the different portrayals of men and women.
The 2010 documentary Codes of Gender by Sut Jhally delves into using gender representation in advertising to promote products and social ideals. The documentary highlights the portrayal of women in a more submissive and vulnerable manner, while men are depicted as powerful and in control.