The Brownbill Effect Award for Client-Centred Photography.
Becoming Her is a fashion photography series that captures the nuanced journey of growing up as a girl in a culture with expectations and contradictions. Through three distinct themes of body image, societal labeling, and consumer pressures the series brings into focus experiences that resonate deeply with women.
In an industry where clothing rarely accommodates diverse bodies, young women face constant pressure to mould themselves to fit predefined sizes, subtly suggesting that we must change to fit into clothing rather than demand that fashion embraces all forms. Equally challenging is the stigmatisation of assertive women, who are often labelled a ‘bitch’ for merely expressing confidence, shedding light on the delicate balance women must strike between being bold and being socially accepted. And in an era of rapid trend cycles, young women are pressed to continuously acquire the latest ‘must-have’ items, often equating personal worth with the ability to keep pace with consumer culture.
Through these girl-centred narratives, Becoming Her invites viewers into moments that are both intimately personal and universally relatable, advocating for an honest portrayal of the complexities surrounding womanhood. This series serves as both an educational platform and a call to reimagine the standards we place on women, embracing a more inclusive and authentic vision of what it means to become her.
Victoria Sta Romana is an aspiring fashion photographer who has been capturing moments through her lens since 2019. With a passion for style and storytelling, she dives into the world of fashion photography, creating images that reflect beauty, self-expression, and the intricate layers of personal style. Each shoot is an opportunity for her to experiment, push creative boundaries, and refine her vision, all while working towards telling compelling, fashion-forward stories.
